Tips for exhibition success

Although exhibitions are a major investment in time and money, they do offer an effective platform to showcase your company and provide face-to-face access to your marketplace. To ensure you make the most out of the opportunity, here are our top tips for success. One year before the exhibition Review and identify the most relevant…

Add the WOW factor with foiling

We’re pleased to announce the arrival of our brand new digital foiling machine. Stunning visual effects can be created on short print runs and, even better, it’s more affordable than the usual ‘blocking’ technique. Finishing systems such as foiling and spot UV give print that extra wow factor. These finishes are typically used on packaging,…

Pop up banners

From promoting products and services at an exhibition to making an impact with customers in your shop or company, pop up banners can be a great marketing tool. They should be treated like any other part of your marketing strategy and given the same attention as an advert or a promotional leaflet. It’s a great…

Tips for direct mail success

Despite claims that traditional direct mail is dead, statistics reveal that the average response rate is 4.4% which surges past direct mail’s response rate of just 0.12%. The key lies in your approach, as proper planning goes a long way to improving the success of your campaign. Here are our top tips: Know your audience…

First impressions count

There’s an old saying, “you never get a second chance to make a first impression”. Whether it’s a high-powered business meeting or quoting for a building job, you’re meeting new people face-to-face and making instant opinions about them. And they’re doing the same with you. People make judgements about each other within the first minute…

Print advice for small businesses

Print continues to be an effective marketing tool but, as a small business, it’s important to find ways to gain the most from your print budget without compromising on quality. Here are some considerations for you to bear in mind: 1. LITHO V DIGITAL In a nutshell litho printing uses wet ink and printing plates,…

Folding options explained

To celebrate the arrival of our brand new folding machine, we thought we’d tackle the subject of folding types and explain exactly what each one is and how it works. There are a number of design considerations depending on which you go for and each type is better suited to different purposes and also the…

Freshen up your company image

For your business to stay ahead, you need to keep its branding up-to-date. By this we don’t mean you need a new logo every 12 months, there many other ways to freshen up your image. Logos are often considered the image of a product or service and thought of as the centre of all branding…

Where print wins

The trends that will dominate the marketing landscape this year will see companies work even harder to appear more tangible and personal as so many services are delivered through digital channels. You might be able interact with e-marketing on some level but you can’t physically feel it. With print you can feel it, smell it,…

Print planning for success

In business, it’s easy to get bogged down with day-to-day problems and forget the bigger picture. However, successful companies invest time in planning, which makes all the difference to their growth and performance. And planning your print is no exception. Being able to give your print company some visibility on any projects, events or campaigns…