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Despite claims that traditional direct mail is dead, statistics reveal that the average response rate is 4.4% which surges past direct mail’s response rate of just 0.12%. The key lies in your approach, as proper planning goes a long way to improving the success of your campaign. Here are our top tips: Know your audience…
Category: Business Advice
Print advice for small businesses
Print continues to be an effective marketing tool but, as a small business, it’s important to find ways to gain the most from your print budget without compromising on quality. Here are some considerations for you to bear in mind: 1. LITHO V DIGITAL In a nutshell litho printing uses wet ink and printing plates,…
Print planning for success
In business, it’s easy to get bogged down with day-to-day problems and forget the bigger picture. However, successful companies invest time in planning, which makes all the difference to their growth and performance. And planning your print is no exception. Being able to give your print company some visibility on any projects, events or campaigns…
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