Pop up banners

From promoting products and services at an exhibition to making an impact with customers in your shop or company, pop up banners can be a great marketing tool. They should be treated like any other part of your marketing strategy and given the same attention as an advert or a promotional leaflet. It’s a great…

First impressions count

There’s an old saying, “you never get a second chance to make a first impression”. Whether it’s a high-powered business meeting or quoting for a building job, you’re meeting new people face-to-face and making instant opinions about them. And they’re doing the same with you. People make judgements about each other within the first minute…

Folding options explained

To celebrate the arrival of our brand new folding machine, we thought we’d tackle the subject of folding types and explain exactly what each one is and how it works. There are a number of design considerations depending on which you go for and each type is better suited to different purposes and also the…

Top tips for compelling flyers

Flyers are an inexpensive, highly effective way to get your message out. Ideal for events, offers, what’s new and more, here are some techniques that professional graphic designers and marketers use to make flyers ‘pop’. Keep it brief – with attention spans known to be shrinking and people leading such busy lives, your message needs…

Posters that ‘pop’

Posters are a simple and cost-effective way of communicating to a specific target market, in a particular place. When designed well, posters can lure people to a specific event or alert them of a product or service. In an age with so much design centred on websites and apps, the art of poster design is…

Great graphic design

Nowadays, it’s so easy for everyone to open up some software on their PC and play around with design. So why use a professional? Good design can mean the difference between grabbing attention and fading into the background. Graphic designers understand how to combine art and technology to communicate ideas visually, and as people respond…