Print advice for small businesses

Print continues to be an effective marketing tool but, as a small business, it’s important to find ways to gain the most from your print budget without compromising on quality. Here are some considerations for you to bear in mind: 1. LITHO V DIGITAL In a nutshell litho printing uses wet ink and printing plates,…

Where print wins

The trends that will dominate the marketing landscape this year will see companies work even harder to appear more tangible and personal as so many services are delivered through digital channels. You might be able interact with e-marketing on some level but you can’t physically feel it. With print you can feel it, smell it,…

Top tips for compelling flyers

Flyers are an inexpensive, highly effective way to get your message out. Ideal for events, offers, what’s new and more, here are some techniques that professional graphic designers and marketers use to make flyers ‘pop’. Keep it brief – with attention spans known to be shrinking and people leading such busy lives, your message needs…

Print + digital marketing

To digital devotees, print marketing may seem like something from times gone by. However, the right combination of print and digital tools can work together in perfect harmony. Here are some ideas: Drive traffic to your website A powerful integrated marketing strategy starts with promoting your website on all of your print. For measurement purposes,…