Where print wins

The trends that will dominate the marketing landscape this year will see companies work even harder to appear more tangible and personal as so many services are delivered through digital channels.

You might be able interact with e-marketing on some level but you can’t physically feel it. With print you can feel it, smell it, own it and, as statistics indicate, find it more credible.

So is print marketing a dying medium? Will online marketing take over in the near future? These are some of the questions people are asking concerning the future of marketing.

Over the past decade, the amount of money invested in online marketing is certainly on the rise, while for print marketing, it is on a gradual decline. However, there are some facts we should know about both before we assume that one will overtake another.

It is also important for us to remember that online and print marketing complement each other very well. The most effective marketing integrates the two mediums.

Need more information on print marketing? Please contact us at our state-of-the-art commercial print facility, located between Telford and Bridgnorth.