Severn Hospice created the Forget Me Not Appeal as a special way to remember and celebrate the lives of loved ones.
The idea was to offer commemorative flowers, shaped from iron and glazed with beautiful forget me not blue, for people to buy from the charity’s shops and online store.
Oswestry-based ironwork supplier, the British Ironwork Centre, was commissioned to create a bespoke Severn Hospice forget me not flower for the garden, and Badger Print was tasked with supplying the packaging.
The flowers were delivered in plain boxes so it was up to the Badger Print team to create outer packaging to reflect the attractiveness of the keepsake flower and merchandise it effectively.
Designed from scratch, the concept needed to include the Severn Hospice branding, an image of the flower itself and some specific text.
Starting with the dimensions, the measurements needed to be checked, then re-checked to fit the original packaging precisely. From these sizes, the cutting form was generated in Adobe Illustrator and the design process began.
Graphic Designer, Lee, selected the colour palette using the dark blue from the Severn Hospice logo, combined with the yellow from the centre of the flower, to add some warmth and brightness to the box.
The isolated image of the powder-coated, metal flower was the key feature on the front panel, and was set against an out-of-focus garden background to provide some context and interest.
The text was supplied by Severn Hospice and included details about the charity as well as care instructions for the flower. Badger Print then needed to select the appropriate type, font, size, colour, and line length to produce a winning layout.
Thanks to coverage on two regional news programmes, Severn Hospice had a fantastic response to the appeal. Hundreds of flowers sold out within hours of the launch at Shrewsbury Castle, followed by hundreds more being commissioned to cope with the continued demand.