Tips for direct mail success

Posted 27th Jun 2024

Despite claims that traditional direct mail is dead, statistics reveal that the average response rate is 4.4% which surges past direct mail’s response rate of just 0.12%. The key lies in your approach, as proper planning goes a long way to improving the success of your campaign.

Here are our top tips:

• Know your audience and make sure your list is targeted
• Give people a reason to buy now with a discount or special offer
• Look great on paper with eye-catching design and good quality print
• Save time and money by using a mail fulfilment service
• Write effective copy including features and benefits that connect with your audience
• Choose the right format. Will a postcard, brochure, flyer, greetings card or letter work best?
• Be the customer and look at your direct mailer objectively
• Test the market with a smaller campaign to check the return rate and make tweaks as needed
• Decide how and who will follow-up the campaign to keep the momentum going

Need more information on direct mail print? Please contact us at our state-of-the-art commercial print facility, located between Telford and Bridgnorth.